01386cam a2200277 4500 424327550 TxAuBib 20100223120000.0 011228s2002||||||||||||||||||||||||eng|u 9780316346627 pbk. 0316346624 pbk. (OCoLC)48671363 IGP IGP SPP TxAuBib Gladwell, Malcolm, 1963- The tipping point : how little things can make a big difference. Back Bay paperback ed. Boston : Little, Brown, 2002. 301 p. Includes bibliographical references (p. [281]-291) and index. The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. 20100223. Social psychology. Contagion (Social psychology.) Causation. Social change.